by Connie Oswald Stofko
If you’re looking for a communications internship, get one at a business that is looking ahead, not stuck in the past.
When I started Buffalo-NiagaraGardening.com five years ago, I knew that being online was the only way to go.
Paper and printing is expensive. You want color photos? That costs more. Then those pieces of paper have to be delivered, which is an added expense.
It’s no wonder that subscriptions to print media have been declining for decades and continue to decline.
But every year, I’ve been able to increase the number of subscribers to Buffalo-NiagaraGardening.com. My readers tell me they love my magazine.
Part of the reason they love it is because my online magazine has advantages over print media and over larger organizations:
- I can post videos.
- Since I don’t have to worry about printing costs, I don’t have to limit the number of photos I use or use only black-and-white photos.
- My turnaround time is short. I can write a post on a Tuesday and get it to readers that day.
- Targeting a small geographic area makes the publication more useful to readers. Who wants to hear about a plant we can’t grow here? But that’s what you find in national magazines.
- Because I have a small operation, I can be nimble in a way that a large corporation can’t be.
That’s pretty cool, right? And I promise you that if you have an internship with me, you can learn a lot.
No, you don’t have to be a gardening expert; I’m not. We interview people who are gardening experts. Strong communications skills are what I’m looking for.
You must be enrolled for course credit to have an internship with me.
See the description of the internship and if this is the kind of real-world experience you’re looking for, contact me, Connie Oswald Stofko, publisher, at firstname.lastname@example.org or (716) 833-5187.